9:16
Reels, TikTok, Shorts and Stories.
Fashion content doesn't have to stop at the still image.
Motion is where fashion content earns attention — on a feed, on a product page and in paid media. AI-assisted video lets a brand produce it without a film crew, provided the movement is directed rather than left to the tool.
Different channels need different kinds of motion, and treating them as one format is the fastest way to waste a production.
Video quality in AI production comes from constraint. These are the elements we direct instead of accepting whatever the generation returns.
Formats are chosen per production; not every project includes all of them.
Reels, TikTok, Shorts and Stories.
Social feeds and paid media.
Websites, campaign films and presentations.
Not every image works equally well as video. Frames with clear depth, readable body position and controlled backgrounds move convincingly; busy or ambiguous frames rarely do.
Planning motion during the still production — rather than deciding afterwards — is the single biggest factor in how good the final video looks.
Often yes. It depends on the frame: depth, body position, garment readability and background all affect whether an image moves convincingly. We review the material before committing to it.
Yes. The same locked identity used in stills carries into motion, which is what allows video and imagery to live in the same campaign.
Fabric motion is directed and reviewed, and for most garments it holds up well. Very complex fabrics, heavy layering and fast movement are the harder cases and need more iteration.
Yes. Vertical, square and widescreen versions are planned into the production so each channel gets correct framing rather than a crop.
Yes, and that is the most common way we work: stills and motion produced from one direction so the campaign holds together.
Yes. Short seamless loops for homepage heroes and product pages are a standard deliverable.
By length, number of shots, formats required, complexity of movement and how much of the still production it shares. Not per clip.









A boutique studio · Focused work with leading brands
Tell us where the video needs to run and what it has to do, and we'll scope the production around it.
Intimates brand, Israel — 40 visual assets in 3 weeks.